A monthly subscription crate for new parents and families with toddlers.

THE CHALLENGE:
Present information in an approachable way, so busy (and tired!) caregivers will find it accessible.

MY ROLE:
Graphic designer for 12-page zine, product card set, DIY card set and packaging every month • Design system developer • Art director & photo stylist • Illustrator liaison • Crate juggler — produced 12 crates in 6 months to meet a demanding launch schedule

A monthly subscription crate for crafters and creatives of all abilities.

THE CHALLENGE:
Craft a design that is more inspiration than instruction, since techniques are conveyed through full-length videos.

MY ROLE:
Graphic designer for 8-page zine, occasional product cards & DIYs plus packaging every month • Design system developer • Art director & photo stylist • On-demand crafter for photo samples (like this Sashiko lampshade)

A monthly subscription crate for new parents and families with toddlers. (Panda Crate precursor.)

THE CHALLENGE:
Present information in an approachable way, so busy (and tired!) caregivers will find it accessible.

MY ROLE:
Graphic designer for 12-page zine, activity cards, DIY sheet and packaging every month • Art director & photo stylist • BFF of the editorial & product design teams — designed 24+ crates in 12 months to meet a demanding launch schedule

A monthly subscription crate for tween and teen crafters.

THE CHALLENGE:
Set up young makers of all abilities for success with engaging — and intuitive — step-by-step design.

MY ROLE:
Graphic designer for 12-page zine, occasional product cards, labels and packaging every month • Design system developer • Art director & photo stylist • Editorial and illustrator liaison • Stand-in product designer for 4 months (really)

A subset of a monthly subscription crate to
transition families
from Panda Crate
to Koala Crate.

THE CHALLENGE:
Launched in 2014, Koala Crate was originally conceived to serve youngsters about 4 years old. Most are not yet readers, but our activities and collateral are designed to still allow some level of active independence — with a grownup nearby.

In 2019, our product design team expanded the Koala Crate age band to include youngsters down to age 2. Based on the original design system that subscribers already knew well, I expanded it to appeal to “littler ones”.

MY ROLE:
Design system developer and editorial liaison for 12-page zine, product instructions, and packaging every month.

A monthly subscription crate for aspiring chefs and their grownups.

THE CHALLENGE:
Build kids’ culinary confidence through recipes they will actually follow — and eat.

MY ROLE:
Graphic designer for recipe cards every month • Design system developer • Art director & photo stylist • Editorial collaborator • Wooden spoon wrangler

Standalone developmental, play-based products for toddlers.

THE CHALLENGE:
Enable our youngest customers — even non-readers — to access early STEM concepts.

MY ROLE:
Graphic designer for trifolds, bifolds, booklets and books • Design system developer • Art director & photo stylist • Editorial collaborator • Design trailblazer during the pandemic lockdown

Standalone products to spark creativity in kids with the holiday spirit.

THE CHALLENGE:
Add seasonal flair to craft & science projects without diluting the brand fundamentals.

MY ROLE:
Graphic designer for bifolds and trifolds • Design system developer • Art director & photo stylist • Editorial and illustrator liaison • The one who could find real pumpkins for a photoshoot in April