A subset of a monthly subscription crate to
transition families
from Panda Crate
to Koala Crate.

THE CHALLENGE:
Launched in 2014, Koala Crate was originally conceived to serve youngsters about 4 years old. Most are not yet readers, but our activities and collateral are designed to still allow some level of active independence — with a grownup nearby.

In 2019, our product design team expanded the Koala Crate age band to include youngsters down to age 2. Based on the original design system that subscribers already knew well, I expanded it to appeal to “littler ones”.

MY ROLE:
Design system developer and editorial liaison for 12-page zine, product instructions, and packaging every month.