KiwiCo: seasonal

Standalone products to spark creativity in kids with the holiday spirit.

THE CHALLENGE:
Add seasonal flair to craft & science projects without diluting the brand fundamentals.

MY ROLE:
Graphic designer for bifolds and trifolds • Design system developer • Art director & photo stylist • Editorial and illustrator liaison • The one who could find real pumpkins for a photoshoot in April

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Child-focused instructions establish a “First this… Then this…” structure, breaking the activity down into developmentally-appropriate bits for our young audience

Child-focused instructions establish a “First this… Then this…” structure, breaking the activity down into developmentally-appropriate bits for our young audience

Large illustrations make actions and options abundantly clear — even for youngsters who aren’t reading yet — fostering creative independence

Large illustrations make actions and options abundantly clear — even for youngsters who aren’t reading yet — fostering creative independence

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