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Small projects
packed with
big style.
THE CHALLENGE:
Make embroidery
look modern & hip
in order to appeal
to girls who KNOW
what's modern & hip.
MY ROLE:
Graphic designer for
covers and interior
pages • Art director for
traceable illustration •
Photo stylist, model
wrangler and on-set
art director •
Pinch-hit stitcher
Playing with the functional craft materials, texture and scale,
the adorable personality of these projects come to life as
key design elements.
My cover development process.
Everyone knows even
a costume looks better
with the right accessories.
THE CHALLENGE:
Make Klutz fans feel like
they're getting the how-to
craft book they're expecting.
And make Disney Princess fans
feel like they're getting the abundant glitter & sparkle
they're expecting.
MY ROLE:
Graphic designer for covers
and interior pages • Photo
stylist and on-set art director
• Sequin connoisseur
Limited to only the sanctioned art resources provided by Disney,
my design seamlessly integrated new purse product shots into
pre-approved kid princess photos. The results satisfy even
the most discerning Disney fans.
Bright colors and
even brighter smiles!
THE CHALLENGE:
Kids light up at the chance
to wear face paint. The
pages of this book needed
to light up the same way.
MY ROLE:
Graphic designer for covers
and interior pages • Photo
stylist, model wrangler
and on-set art director
• Cheek decorator
Oodles of inspiring art and pages full of really happy kids
did much of the heavy lifting in this remake of a classic title.
Tiny rings. Big bling!
THE CHALLENGE:
Give tiny seed beads
a major presence on
this +50-page stage.
MY ROLE:
Graphic designer for covers
and interior pages • Art
director for decorative
illustration • Photo stylist,
model wrangler and on-set
art director • Late-night
ring maker
Creating photos that would showcase a delicate seed bead ring
was a neat design challenge I tackled with enthusiasm.
You've never had
this much fun
with tape before.
THE CHALLENGE:
Make bold tape patterns
play well together
on the pages of this
simple-but-mighty book.
MY ROLE:
Graphic designer for
covers and interior
pages • Art director
for traceable illustration
• Tape designer and
sticker maker
Using actual rolls and strips as design elements varied the way
the patterns presented on the pages.
Sticker stamps
and mini mail?
Can't get enough!
THE CHALLENGE:
Make sending a letter
the cutest activity ever.
MY ROLE:
Graphic designer for covers
and interior pages • Art
director for decorative
illustration • Die line
specialist & expert
letter folder
Custom cut-paper lettering adds to the age-appropriate style
of this 'howdy' how-to for the chubby-hands set.
Toothbrushes are
for more than just
clean teeth.
THE CHALLENGE:
Showcase the real
science — and real
FUN! — packed into
this book about robots
made from a fairly
unexpected item.
MY ROLE:
Graphic designer for back
cover and interior pages •
Art director for line illustration
Tabletop photo stylist •
torn paper expert
Creating the framework of a scientist's notebook allowed me
to style the pages with blueprints, Post-it® Notes, doodles and
ideas sketched throughout — resulting in great visual appeal.
The view from a matchbox
never looked so good.
THE CHALLENGE:
Create an imaginary world
where pint-size pixies live
in style — and then help
the readers get lost in it.
MY ROLE:
Graphic designer for
covers and interior
pages • Art director for
decorative illustration •
Photo stylist, doll
wrangler and on-set
art director • Matchbox
interior designer
The botanical-based illustration creates a stunning imaginary world
for these pretty pixies. Originally intended as only matchbox liners,
I transformed them into beautiful background sweeps on set.
The most colorful
obstructed view
you'll ever see!
THE CHALLENGE:
Make a book about tracing
artwork feel like a book
about making masterpieces.
MY ROLE:
Graphic designer for covers
and interior pages • Art
director for traceable
illustration • Photo stylist,
model wrangler and on-set
art director • Window washer
By including lots of finished examples, the pages filled with
inspiration as well as aspiration. By including lots of kid photos,
the pages filled with fun!
