Kids connect with other kids. 

By showcasing the body art 
activity — while also including
a child's face — this cover 
gets a burst of new energy. 
And the updated, simplified 
typography finishes off
the fresh look.

If you want to get kids
to do something, show
them other kids doing it.

By replacing the original
illustration with a photograph,
the activity quickly seems
relatable. Integrating the 
illustrated bits into the
composition makes it extra fun. 
And updating the palette and 
typography makes it modern.

By switching the focus away 
from just the traceable art
and, instead, including some
finished projects, the consumer is quickly made to
understand the potential 
within the book. The
tone-on-tone stripes add
visual interest. And a brighter
overall palette makes it pop
off the shelves in store.

Four books packed with
puzzles, dot-to-dots,
jokes & games. A sheet
of silly stickers. And a
pencil with a crazy topper.
All packed inside a drink cup designed to be used while kids ride in the back seat of a car. 

I may never get such
a design challenge again.

Juxtaposing the feminine
ribbon with actual hardware
bits demonstrates the essence
of the project: there's beauty
to be found in unexpected sources. The pattern across
the bottom portion — with its basis in the iconic hexagon —
reinforces that hardware components are the foundation
of this unique jewelry book.

Anytime you get to use
as many illustrated animals
as kids, it's bound to be fun!
This trifold book & CD set is
a party of color and pattern —
as energetic as the music.

Published over a decade,
these three craft books 
enjoyed terrific success
independently. My design
updates their positioning
and unifies them to appeal
to an adult demographic.

Bigger-than-life size!

Getting these bracelets to stack up just right —
and shooting them before 
they tumbled down — almost wore me out. But the
end result was worth it.
A reminder that 'simple'
is often the best way 
to let the subject shine
brightest.

Changing the format of this
product allowed for a dramatic
cover makeover, too. The
plastic box containing craft
supplies was dropped, making a
single plane of communication.
The long panels of related
color serve as distinct stages
for five individual looks —
far enhancing the "What
do I make?" message at
point-of-purchase. And
the inset responds with
how it's done.