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Small projects
packed with
big style.
THE CHALLENGE:
Make embroidery
look modern & hip
in order to appeal
to girls who KNOW
what's modern & hip.
MY ROLE:
Graphic designer for
covers and interior
pages • Art director for
traceable illustration •
Photo stylist, model
wrangler and on-set
art director •
Pinch-hit stitcher
Small projects
packed with
big style.
THE CHALLENGE:
Make embroidery
look modern & hip
in order to appeal
to girls who KNOW
what's modern & hip.
MY ROLE:
Graphic designer for
covers and interior
pages • Art director for
traceable illustration •
Photo stylist, model
wrangler and on-set
art director •
Pinch-hit stitcher
Playing with the functional craft materials, texture and scale,
the adorable personality of these projects come to life as
key design elements.
My cover development process.